Beacon Technology - Its Role in Mobile Application Development for Different Sectors

Beacon is a micro-location technology that comes with communication features and determines the location of people or objects in a restricted area. It was invented to deal with micro-location issues and locating Bluetooth-enabled devices in closed areas. Nowadays, Beacon is widely used in mobile app development in various sectors. This blog discusses how this advanced technology is used to build apps in various domains and the ways it benefits each of them.

Take a look at the implication of beacon technology in mobile app development in various sectors :

Hospitality

The hospital industry uses beacon technology to check out the entries and exits of customers via mobile devices easily and quickly. It helps them in getting fast information on vacancies, available amenities and Point of Interest(POI) and adding security by locking/unlocking doors through such devices. Customers can also place orders on the table or in rooms with their smartphones.

Retail

Most of the retailers have applied beacon technology and have experienced significant benefits in their businesses. They quickly get insights into customer behaviour when looking for advertisements/local advertisements or roaming inside the store. So, this technology promotes back-office administration. Retailers can take advantage of location-based and proximity marketing as this technology facilitates the customer engagement.

Public Transportation

Beacon technology contributes a lot in upgrading public transportation services. The salient benefits of its application in this industry include finding easy ways, gaining bus/train/flight information, collecting baggage, measuring gate, /exit proximity and online ticketing facilities. Customers can book tickets in advance, enjoy a fast payment transaction and receive the latest notifications/announcements. Beacon technology offers all-in-one solutions and seamless experience to management staff and customers of the transportation industry.

Logistics/Goods Transportation and Fleet

Asset tracking gets easier with the implementation of Beacon technology in the logistics or goods transportation industry. Massive warehouses use this technology to identify similar types of assets or design a map of every asset. The same thing applies to the huge parking lots. GPS is an excellent choice to move cargo. But, beacon helps in tagging items in moving cargo and identifying goods to load/reload trucks in and out.

Events

Big events cover wide areas with open and closed premises. This makes event management quite a difficult task mainly when a variety of activities are designed across the different fields. In such a tough time, beacon technology makes everything easy for event managers and participants. People can opt for an easy and fast registration process rather than waiting in the queue at booths. Event organizers can extend their network via social media by using the personal data and information provided by users while registering. When a user passes by a certain area or store, organizers gain sponsorships by applying proximity marketing strategies. Beacon technology gives real-time event navigation, eases multimedia content delivery and facilitates auto check-in and out.

The Takeaway

You must have understood by now that Beacon technology plays a significant role in a wide range of domains. As every domain has certain needs and preferences, you need to identify those precisely to make the best use of this technology and emerge as a leader in your industry.