How Predictive Analytics Benefit Ecommerce Sector
Predictive analytics is an advanced technology that predicts future trends and customer behaviour according to past and present data. Using it, online store owners get an in-depth understanding of customer activities. If you are an e-commerce dealer, you should use predictive analytics to boost overall performance and profitability. Keep reading to learn how this cutting-edge technology proves to be gainful for your online store. Predictive Analytics - How it Benefits Ecommerce Businesses? Here are the ways this technology benefits your online store : Better Promotion When you use predictive analytics, you can always improve your promotional campaigns. For instance, you are a clothing dealer and popular for selling excellent t-shirts. You get maximum orders for t-shirts in the summer season every year. Trousers are also available in your store, but you do not earn much by selling them. Considering the customer demand, you may try to design a unique range of t-shirts